Business Analyst- Marketing Automation opportunity to join a leading global FMCG company in their mission to lead the digital revolution in their industry. As a Business Analyst/Product Owner Marketing Automation, you’ll play a crucial role in shaping marketing automation capabilities and driving business growth and be the bridge between internal customers and cutting-edge digital solutions.

As the Business Analyst / Product Owner for marketing automation solutions, you will be responsible for defining and executing strategies that enhance marketing automation capabilities, improve customer engagement, and drive business growth. You will work closely with marketing teams, technology partners, and stakeholders to deliver impactful automation solutions that align with our strategic goals.

Your Impact

• Develop and articulate a clear vision for marketing automation that aligns with the company’s digital marketing strategy and business objectives
• Serve as the primary point of contact for marketing automation projects, managing the product backlog and prioritizing features
• Collaborate with cross-functional teams to design and implement innovative marketing automation solutions
• Analyse and document business requirements, translating them into actionable user stories and product specifications
• Drive continuous improvement by monitoring and analysing the performance of marketing automation initiatives
• Recommend and implement process and system enhancements to boost efficiency and effectiveness

Your Expertise

• Advanced knowledge of marketing automation tools ideally Pardot/Salesforce Marketing Cloud or tools such as: HubSpot, Marketo, Eloqua
• Proficiency in business analysis techniques and tools e.g., SWOT analysis, BPMN, UML
• Familiarity with both waterfall and agile project methodologies
• Strong analytical and problem-solving skills with the ability to interpret data and draw insights
• Excellent communication skills with fluency in English
• Independent and self-driven personality, capable of taking ownership of tasks and guiding others

Exhibits a passion for digital technology and innovation, constantly seeking new and creative solutions to enhance processes, decision-making and user experiences

Hybrid opportunity (onsite in Lodz) with occasional travel required